Chika Couture

These days, it is very common to come across people who have failed, and/or have disappointing results in their GCSE's. Even more common to come across people who have good results, but can't find work in their specific avenue, or even to find work at all. At the moment, the fashion industry is extremely polluted, and finding work in one of the most resort after industries is getting ever harder. If this sounds like you, and you live in London, help is on the way.

Teenage fashion designer and entrepreneur, Chika Iwenofu, 19, from South Norwood in the country's capital, is hoping to change the current situation. Chika set up her own fashion label 'Chika Couture' in 2010, and is hoping to use her skills, knowledge, and experience to help others struggling to get where she is, with this new scheme. 

This designer is launching her new collection this coming London Fashion week in Covent Gardens, but this collection has a difference. It is made by a group of 16-24 year olds who have been struggling to get their

Chika Iwenofu

work out there, or just simply can't find work in London. 

In the scheme they will learn more about fashion, and how to design and make clothes, but also learning more practical and versatile skills by learning how to write CV's, and interview techniques. 

Chika said " I started my own business when I was really young and since then a lot of young people have asked me saying they want to do a similar thing but they don’t know how to go about it.''. Then added, "I thought this would be the perfect opportunity to help take them through the process and actively showing them what to do."


I think it is great that people like Chika are helping young people around London to get their work out there, and just to basically support them in their journey with the fashion industry.